Google went from nothing to bazillionaires because of one thing, a stupid search engine with ad money. Doesn't apple see how much money can be made this way? They just bought an ad company to do this for the iphone, so they must be starting to see the light.
How many millions iphones and 'growing' numbers of macs are out there? Man that would be alot of people using 'apple search'... they should totally start there own engine. Why not?!