1. How couldn't Apple hide they were doing this through a shell company?
2. Why didn't Apple start this initiative 3 years ago?
I've heard people on the forums here saying Flyover is way better than Google Street View but that's not what I hear people saying. People overwhelmingly like and use street view than Flyover. Flyover is more like a great way to demonstrate an iPad or look around a city BEFORE visiting. Not while you're there.