The end user doesn't even know what code is. I was referring to UI, design, concept, idea, and the certain je ne sais quoi the network had all the while it was iOS exclusive. That was a company, feature and exclusive network I think Apple should have acted upon. In terms of good engineering I wasn't really pointing to Instagram for that. Mike Mathas? Brichter? Now you're talkin'. But I'm speaking more to design than anything.