I no doubt would 100% rather Apple negotiate directly with the content providers, but you've got to wonder if this information leak is not a way to instill fear in the US cable companies to force their hand. Either way it's good.
The one thing we all desperately need from Apple at this point is a new Bluetooth general remote. The IR remote is killing me.
No, that's not a good name for a TV. Just as iPhone is the perfect name for Apple's phone, iPad their digital pad, iTV is the best and only name they must choose for their TV. Even if they have to pay iTV UK $1B for the rights to use the name they should do it; it's that important.