Apple is laying the groundwork for their future alternative to credit cards.
23% of Americans don't have credit cards.
The other 77% have credit cards that are prone to theft and fraud.
Rather than swiping a credit card you will be able to swipe your iWatch and the transaction will be processed by Apple securely.
More convenient, more secure.
This fits perfectly with Apples M.O.
-offer a simple solution
-creates a platform/ecosystem
-synergies with existing Apple technologies
-device appeals to consumers and enterprise
-can sell in huge quantities
Sounds like the back of a future iPhone could be made of sapphire as well. Probably not the 6 due to production constraints.
The Apple logo could be etched in from behind and illuminated by an LED. The regulatory details could also be etched into the sapphire from behind.
We could be seeing an iPhone that is 100% Sapphire on the exterior in a year or two.
Still can't justify the cost.
First Alert One Link is still about 1/3 the cost.
The other problem is that these units have to be replaced in 7 years.
In a larger home you may need 10-15 of these.
That's over a grand every few years.
If the price comes way down I'll consider them in 5-6 years when my current detectors are expiring.
Katie was at Apple for 18 years but she wasn't VP of Public Relations on day one.Katie worked her way up through the ranks because she was competent.Her competence in her role was one of many factors for Apple's tremendous performance over the last decade.