Apple patents ideas...good and bad.
This is very far removed from the process of designing products.
The design process involves a thousand "nos" for every "yes".
A thousand patentable "nos" for every one patentable "yes".
I use my Amazon rewards VISA card everywhere except when I'm buying gas.It would be nice if Apple Pay could default to AMEX when it sees I'm at a gas station or if I could set it as the preferred card at a certain GPS location.
BumpTop released a beta for Mac OS X in January of 2010 and was actively trying to be acquired.I'm sure the folks at BumpTop were trying to play Apple off Google to get the biggest payday.Ultimately, Google acquired them and Apple opted to try to patent some similar concepts. The fact is Android is a giant turd but that doesn't mean every post critical of Apple is from an Android apologist.
There are three things Apple is strong in that lends itself to a social network.
Ping failed with iTunes. The problem there was that iTunes was mostly about listening to music that you had purchased and was often done off-line.
Beats streaming service necessitates that you are connected to the internet and is focused on music discovery.
Apple makes the most popular camera in the world. They are moving to a cloud-based photo storage system...
Marc is Creative Director for Quantas Airlines and has similar consulting positions with numerous companies. He is not joining Apple full-time, will not be based in Cupertino and is older than Ive. Jony isn't going anywhere.