No. It's completely different. If you're talking about comScore's US mobile phone subscriber stats... they publish those once a month. And have done so for over three years. On the other hand, a company that no one has heard of, Ace Metrix suddenly publishes details of a poorly scoring Apple commercial... and announce Samsung as a paying client. I realise that some Apple fans are going nuts over this... but even you must admit it's smells a bit fishy.