This is the case because Apple's pricing is wrong. Based on industry standard ratios between cost to manufacture and retail price, the 5c is overpriced. And it feels that way doesn't it? Be honest the 5s feels like worth more than a 5c $100. It's a clearly superior product. The 5c should have been priced around $450 off contract and $99 on contract, with the 5s for $650 off contract and $299 on contract.
10/14/13 at 3:46pm