I'd agree but I'd prefer such articles are marked as 'sponsored', perhaps with an icon too. I don't mind reading those, that like this are of genuine interest to me, and can skip those that are not. Pop ups and flash ads are a total no no for me. Some sites are unusable on an iPad, no I take that back ... MOST sites are unusable on an iPad where i don't have Ad Blocker. I know I can use Ad Blocker's own wee browser but I forget most times.