Unknot your knickers. I'm pretty sure that the wording of the headline did not mean "Continue holiday (whatever name you wish) sales" literraly, rather it surely meant '.. continue at the same level as ..said holiday sales.'
I haven't done the math but following along with your argument, I wonder what sort of revenue a third party would have made had they supplied Apple with all the chips Apple used. In other words think of Apple's chip division as being stand alone. Then see how that theoretical division would have compared to Intel et al.