Why stop there at just one channel? Wouldn't true free market be the ability to pay for just the show I want to watch? If I just want Sopranos, why should I pay for the rest of the HBO shows that I do not watch? And why would there be a max cost? Free market means free to charge the amount to make a profit, don't buy it if you do not like the price or product. The studio will charge whatever they need to make a profit.