If GTAT tried to counteroffer, or if they simply walked away without signing the deal, then they would surely be scorned by just about every Apple fan on the internet. Apple will always be viewed as the "good guy" so Apple's terms will always be fair and free of any ulterior motives. "Who needs GTAT?""There are plenty of other suppliers willing to agree to Apple's terms without question", etc. So GTAT would look like the bad guy no matter what.