You clearly have no taste. Designed in France, made in Switzerland (not a Chinese labor camp by a 9 months pregnant slave), sapphire display, made of steel alloy with calfskin leather wrist strap (also rubber for sporting activities). Water proof up to 50 meters (can't even shower with the iWatch). Super thin. Makes iWatch look thick and clunky by comparison. Don't need your iPhone with you to use it.Oh, and 8. Month. Battery life.