Companies make mistakes regularly, the key is whether they learn from them. Apple thought this was okay, next time, if they give music away for free again they'll do it in a more acceptable way. Google and Facebook, on the other hand, you complain about them slowly stripping away your privacy and they basically . . . do nothing. They'll pretend to stop sometimes, but then they come back and go about it from a different angle. They're just relentless.