They are 30 sec spots. Only so much you can do.
I like the fast paced music and focus words.
Ive watched both about 20 times now - hey, I make ads, therefore like to analyse them somewhat,
while still trying to remain objective.
I think they succeed.
Watch the copycat ads from competitors soon - as they try to blur the line between brands in consumers minds.
They've probably got another 3-4 versions in the can already.
Classic bait and switch if the...