ahh - v900 - you don't seriously believe your last point, do you ?
they do care. They are trying to be relevant. Trying valiantly, desperately, trying any which way they can to be seen as not just an ad company.
I don't have to quote all their failed attempts at the hardware realm.
Page Rank has what - a year or 18 months to go ?
After that expires - GOOG Quo vadis ?
edit: oh wait !
They'll have all that user data to on sell, that they've accumulated by fair means or...