In this sense, "personality" is probably meant as "person" or "celebrity". Like, People magazine is all about famous personalities. I'm pretty sure it has nothing to do with Steve Jobs' actual disposition (as I hear he's actually pretty standoffish). True, it was awarded to one individual and thus ignores the thousands of people him. But this was going to happen whomever the award was given to.
2/17/10 at 6:28am