Yes, I am. "Citing sources familiar with Apple's corporate structure..." Who exactly would that be? To name the person, using only an anonymous source is really chicken-shit. They don't even claim that the source is someone who currently works at Apple. You bet your booty I don't trust the story.
In the first place, the whole thing isn't true - just a rumour. Second, everyone said the same thing about Dropbox, when they declined to be bought out by Steve Jobs. He told them it was the biggest mistake they'll ever make, and that they'll be bankrupt soon. Well, guess what happened? Dropbox is doing VERY well, and Apple's Cloud services are full of problems. Yeah, they were morons too.
Thanks for letting us know. Since I've never heard of it, I searched for IFA on Bing, and got one hit (on the second page) for an electronics trade show in Berlin next week, leading me to their official website, which had no real information on it. I got dozens of hits for the International Fertilizer Association, though.