It's certainly one of their most -- if not the most -- widely-advertised effort outside of search. Who reported that they're looking to 'partner' rather than buy? Also, there is no unequivocal answer to which strategy is better. It depends. Add: More to the point, they have a widely-advertised car project going, don't they? Why not answer the question, instead of focusing on the use of the word 'massive'?