- Forum: Future Apple Hardware
It is the same reason why you would buy a Cinema Display*. It is for comfort. You can leave your phone in the bag and have all e.g. notifications on your wrist. You could apply the same for pay, car keys etc. ... I get a sense what Tim Cook is getting at with the watch concept.(*) For the Cinema Display it is productivity. Connecting your macbook air to a big external screen dramatically increases your screen estate and thus productivity.