- Forum: General Discussion
I am confused. Does it mean the iTunes model doesn't work? Why the need to buy beats? Their headphones are okay (but well below Apple standards). I don't really understand the fuss about their music service either? This acquisition makes it look like Apple is clueless and they are buying themselves back into a niche? I don't understand the hype about this acquisition. On paper it looks exciting. I don't see the benefits in real life though.