Apple could offer a fairer deal to consumers than they do. In this economy it remains to be seen how long Macs can tread water at their current prices.
We used to have an entry iMac for far, far, far less than £1000.
We had one as cheap as £545 inc vat once upon a time (certainly £595...or less for an entry model. Was that junk?)
Lemon Bon Bon.