I had a similar experience back in 06 comparing my iMac to the other all in ones. At that time, not only was the iMac cost competitive, but actually had better hardware for the money. I think where you you are a bit off on the pricing though, is when a Mac is nearing a refresh. Sine Apple doesn't usually change prices between refreshes, at the end of a models run, Apples prices can be higher than their competitors. I know, small nits that I am picking.