...and Apple doesn't necessarily have to write all these apps from scratch. If they don't make it from scratch, they buy a good product in and give it the Apple touch.
Or make one themselves.
Now is a very exciting time to be part of the Apple scene.
In 1997. How much software did Apple have?
2005. How much software do Apple have?
2007. How much software will Apple have?
...software revenues are increasing by...