I'll speculate and nit-pic: If the raw data show that 51% of the activations were Apple, does this mean 51% of the sales were Apple? I think not. I think if I receive an Apple product as a gift, I get excited and activate it. I think if I receive an Android gift, I have another glass of xmas wine and say "maybe tomorrow ... maybe next week." I therefore think Apple had less than 51% of the sales.