It's easy to see how people can argue about this. But to me, the 2% increase is a $12B increase. Twelve billion dollars kind of sounds like "soaring" to me. Or from another perspective, my perosnal AAPL holdings went up $30K today, which is 50% of my original investment back in the previous century. So either way I look at it, 50% or $12B, I think AAPL soared today!