I believe I read that Apple Store customers who purchase Macs include 50% who are first time Apple customers. Advertising at Mac centric sites would miss this group (non-Apple customers at those sites tend to be trolls who will buy from Apple when hell freezes over). Also Engadget and Gizmodo have tremendously larger audiences. The Mac enthusiasts will see the reviews at the larger sites anyway.
10/21/09 at 12:50pm