Have any of you actually owned a luxury watch like a Rolex?
This is built at least as well as a Rolex.
All this talk about it won't last as long... Rolex watches need upkeep. Very expensive upkeep. It's not like you buy one and it lasts forever.
Someone in the market for this kind of watch already owns a Rolex anyways. It is an accessory to those with the dough.
/Watch for the lucrative market of buying the aluminum one and anodizing it gold for a big markup!