To offer a "deep thoughts" post, evidently companies were 100% right to say social media is important. A CEO can't commit to a pricing action unless he or she is pretty sure the social media will not bitch-slap them so hard their bell will ring for a week. In some sense, this is quite new for CEOs. So they definitely want to learn how to control this, if at all.
1/2/12 at 1:48pm