Actually, this is the closest to 'non repulsive' that I've yet seen. Decent band and nice watch face. All text screens still look like crap to me.
I'm thinking that the uptake will happen when the following can be accomplished...
1) color screen
2) good resolution
3) good battery life.
With those 3 in place, these things could actually contribute to tasteful fashion. THAT is what will make people wear them. Nothing else.