Yes it was. Every year from 2001 to 2010, there was a new model iPod. Then in 2012 was the final generation of the iPod. The original, the dock connector model, the click-wheel models, the photo models, the video models, various sizes, and then multiple spin-off models: mini, shuffle, nano, touch. I don't think they are considering the Apple Watch as a hobby like AppleTV, so you can expect new models every year, just like the iPhone and iPad.