No one, and I repeat no one, wants a heavier tablet. With the wild success of the light-weight iPad mini, Apple learned that people wanted a light-weight tablet they could hold in one hand and be comfortable doing it. The brick-weighted iPad was history. The iPad gaining weight was not the strong selling point. The iPad Air was the next logical step, not another heavy iPad with the same fat bezel. 10 hours isn't good enough for you?