I currently pay $2.99 for two physical DVD rentals. One is a new release for one day, the other is a "catalogue" movie for 7 days. Regular catalogue movies by themselves are 99¢ for 7 days. I can be at my local video store and back in under 10 minutes. iTunes rentals would have to come in a lot less than than two for $2.99 (or one old one for a buck) considering how long it takes to download them, AND I don't get the extra content from the DVDs.
12/29/07 at 10:48pm