While this is true, it is decidedly un-Apple. For years they have resisted to clutter computers with trial- and junk ware, but everybody connecting a brand new Apple TV outside the US faces a screen flooded with inaccessible content. Clunky MS-like workarounds are not a good solution. This is not a disaster, but inconvenient. For people having only the Apple Remote (no iOS device) managing anything on the Apple TV is troublesome enough.
11/19/13 at 9:02am