I think that's exactly what they're going for. Simple apps. Though I'm not sure why they'd want to do this after the whole spat of 'native is superior to crappy compile flash apps'. It's kindof hurtful too, as a developer.
But I could see how the frameworks that Apple has gone through the trouble of creating (i.e. table views, nav controller, tab bar, etc.) could be lightly modified to compile out a full application with no coding at all. Sortof where IB is almost already.