If it has anything to do with professional users, it wouldn't surprise me if Apple is dumping it. Apple doesn't give a shit about professional video/audio users. Painfully obvious by the complete lack of Mac Pro updates. No Quicktime X Pro, and that crappy first run of Final Cut Pro X which I don't know a single person in the industry that uses it. They're all still using v7, or switched to Avid.
Maybe the market is reacting to how the company is doing without Steve. There's been a lot of mistakes and very little being done about them. The product lines are turning into a mess with updates taking longer and then delays in delivery. If we're seeing the future of Apple, we will soon be talking about the good ol' days in the not too distant future.