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It's completely negotiable, as is the rent. It would depend on the amount of interest in leasing the space, the condition of the building, quality of other prospective lessees, among other factors. Apple has a way of adding value. The Santa Monica store was a Borders bookstore that was sold to investors in 2010 for $26m. After Apple leased it in 2012, it sold to the founders of Jordache Jeans for much more (17,500 SF for $60m).
There's a street retail building at 1078 Madison Avenue, New York, NY 10021 currently being 3,000 square feet and offered at $240 per square foot per year.   There's a street retail building at 1015-17 Madison Avenue, New York, NY 10021 currently being 10,450 square feet and offered at $480 per square foot per year.   There's a corner street retail building at 1125 Madison Avenue, New York, NY 10028 currently being 1,500 square feet and offered at $400 per square foot...
Welcome back "Hear Music" stores.
The Uber drivers will now be able to eat. (Unsold product I assume)
Wow! This is great. Thanks AI
Maxfield opens at 9 a.m. First come, first serve. The Apple Watch has already been dispensed to the store's celebrities.                
  The pins may be transferable from Sport band to Sport band. Apple will make a lot of money by selling accessories for accessories. 
At $49 each, I'm expecting all 170 Crayola colors.
I agree with you. They are probably getting the convenience of being able to select the watch from a salesperson that comes to their home (from Maxfield or such).
I'm still waiting for a call from Maxfield (Los Angeles) to set up a time to bring the watches to my house so I can select one to wear this weekend. I have my credit card ready. So far, all I know is that Maxfield will sell them in the store April 24, 2015.
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