I don't believe the Apple Watch necessary needs exclusivity with regard to the number of units produced to sell well. Lots of wealthy people buy similar cars as they don't want to be seen in anything lesser.
I was comparing malls, South Coast vs. Spectrum, and believe that South Coast has the superior stores (Gucci, Prada, Tiffany, De Beers, Fendi). It's a few miles closer to wealth centers like Newport Beach. No one wants to live in Costa Mesa or Irvine. Just stop and get a bag from H&M.