Apple did awesome. But I think the 5c sales show that the 5c might be overpriced. I think Apple could have made it about $50-$100 cheaper and it would have done a lot better. There is no reason for the 5c to ever be priced the same as the 5s (which happens at the $200 level). Although that may be part of Apple's upsell strategy, and low 5s yields are the driver behind them marketing the 5c so heavily.
9/23/13 at 1:50pm