The argument can easily be refuted by the Motorola Rokr. It arrived well before the iPhone, and pre-iphone it was the only phone which could play iTMS music. And it failed. Miserably. Clearly the lock-in factor didnt do anything at all for it. And this was during a period when Motorola was amongst the hottest phone manufacturers (largely because of the Razr) with only BlackBerry competing with them in terms of consumer desirability.
2/11/13 at 2:27am