I sure hope you are correct. This is a pivotal time for Apple. It kinda reminds you of the launching of Apple and MicroSoft. One was open and the other closed. Jobs gets the chance at it once again.
While I am sure Apple has their reasons, I simply seek the ability to do with my purchase as I please and I will surely give third parties a shot... They deserve it and it is the entrepreneurial spirit that we all admire.