I find the whole slogan, "Wake Up," too preachy. AND the fact that they showed up in front of an Apple store. . . it reminds me of when Carolyn Parrish stomped on George W. Bush's doll to express her infantile dislike of the man.
It's like, instead of telling us why we all suck for not buying your product, prove to us that we should buy your product by demonstrating it's awesomeness.
Then again, I am not a marketing expert. . .