- Forum: AAPL Investors
While technically correct, for the purposes of this discussion, anything that is not hardware can be called services. When Apple first suggested building their own retail chain of stores, the industry thought they were nuts ... a store to sell 6 or 7 different products ???.. Really ?? ... but the art of selling is, in itself, like performing a service. Some companies are lousy at it, Apple is excellent at it ... that's my point.