Considering its only BTTF day +1 how fast we forget...
Want to know how to deal with a bully? Punch them in the face.
Sending them an emoji will only guarantee that your underwear will get pulled up over the back of your head.
Don't be so fast to point fingers, we can't update in our office because Apple's own FileMaker Pro software still has some issues and FM server is not supported at all. A fix isn't expected until next month.
I've had similar thoughts, however Tim Cook and crew must be doing it for some reason. It certainly gets people like us paying attention to whats happening. The majority of the market doesn't know and couldn't care less.