I'm guessing it 'Curiosity', it's some subscription music service, I installed it once for about 5 minutes on my PS3 then got rid of it very quickly. I hate how there's no way to exit those PS3 channels back to the menu system without turning the freaking thing off and on.
"Year of iPad2" is a very clever, and probably last-minute, addition in the presentation that there's no iPad3 in 2011. It works on 2 levels; as a slogan for 98% of the population about domination and as a hidden message to the 2% of people who read blogs that there's no new device this year.
I hate Sony having had a lifetime of using their products, DVD players that refuse to play discs, PS3s that stop displaying video, proprietary storage/ media, that's all the guts of the machines but I have to say the enclosures are all really robust.