- Forum: iPod + iTunes + AppleTV
This is part of the marketing plan -- you can hear it in the way the DJs talk about future shows. They're constantly checking with each other about which shows they're allowed to talk about yet. And in the app and on the Tumblr, the list of shows only slowly grows. It's smart, rather than one big mega article with a massive list of shows, they're trickling them out a bit at a time, giving more people a chance to come across mention of one.