All these companies and especially Daimler really needed to buy Here Maps if only to prevent a company like Uber from buying it. They will now need to license it to as may others as possible as they have a solid base map as a foundation. The next important thing is to work on layers of information to overlay on the map.
Apple has already committed to TomTom for base maps and POIs and they are working on their own layers like flyover.
Time will tell.