Waste of money if you ask me. I don't understand this pandering to shareholders and market hacks. Apple has enough money without requiring capital investment. Honestly, if I were them, I'd just let Wall Street play its little game and focus on delivering more great products. If the share price goes up, great. If it goes down, super. Buy it all back when it hits $50 and take the company private.
Dividends are for companies who need investors.