That's not 'perception.' Perception is 'what' or 'how' you think of something.....not whether you've simply heard of it. Brand perception is what you think of a particular brand or company -- good reputation, bad reputation.... My perception of Apple went up with Jobs' resignation. He's a brilliant guy, but also a prick. Let's hope future Apple leadership is more gracious.
9/1/11 at 1:56pm