I'm just curious about what cost there is to Apple if they don't fix it? I mean, the tarnished public image can do major financial damage. The best course is to investigate, and if it's real, fess up and fix it, IMO. If you deny it, and it's real, you could end up doing more harm. If it's truly not real, then investigate and make a public statement about proof that it's not real, and not because Steve says it ain't so.